Paid ads · Meta · TikTok · Google
Ads that bring clients, not just clicks.
Meta Ads, TikTok Ads and Google Ads run by one team that also makes the videos, sets up the tracking and builds the landing page. A clear process, weekly reports and accounts that stay yours.
- Ad platforms
- 4
- Meta, TikTok, Google, LinkedIn
- Followers on our TikTok
- 94K
- We make video for ourselves too
- Days to your ads plan
- 7
- Written, with a fixed quote
- Yours
- 100%
- Accounts, data and creatives
The problem
Most ad budgets leak before anyone buys.
When ads do not work, the platform is rarely the problem. The money leaks in four places, and most agencies only look after one of them.
- Leak 01
Creative that does not stop the scroll
On Meta and TikTok the creative does most of the targeting. A weak first second means the algorithm never finds your buyers, whatever the audience settings say.
- Leak 02
Tracking that lies
Since iOS privacy changes, a pixel alone misses a large share of conversions. Without server-side events the platforms optimise on bad data and spend on the wrong people.
- Leak 03
A landing page that loses the click
A slow page, or a generic homepage that does not match the ad, throws away clicks you already paid for. Most of the work happens after the click.
- Leak 04
No testing system
Launching three ads and waiting is not a strategy. Without a steady rhythm of new hooks and angles, results fade as the audience gets tired of the same ads.
Our answer: We are a design and development studio that also runs ads, so all four sit with one team: the videos, the tracking, the landing page and the testing.
Platforms
The right platform for your buyer.
We start where your clients already spend their time, prove it works, then add the next channel.
- 01
Meta Ads
Facebook & Instagram
The widest reach and the most mature targeting. We build a structure that tests creative fast and moves budget to what sells.
Best for: Online stores, clinics, local services and any offer that sells with a strong visual.
- Reels & Stories
- Feed & carousels
- Instant lead forms
- Advantage+ shopping
- Retargeting
- 02
TikTok Ads
In-feed video & Spark Ads
Native-looking video wins here, not polished commercials. We make short videos every week for our own channel, so we know what holds attention.
Best for: Brands that can show the product in action, launches and audiences under 45.
- In-feed video
- Spark Ads
- Lead generation
- TikTok Shop
- Retargeting
- 03
Google Ads
Search, Performance Max & YouTube
Search catches demand that already exists. We pair it with social ads that create demand, so both channels feed each other.
Best for: Capturing people who are already searching for what you sell.
- Search
- Performance Max
- YouTube
- Demand Gen
- Remarketing
- 04
LinkedIn Ads
B2B lead generation
More expensive per click, but precise. Worth it when one client is worth thousands, and we only recommend it when the numbers say so.
Best for: B2B services with a high client value and a clear target role or industry.
- Lead Gen Forms
- Sponsored content
- Document ads
- Retargeting
How it works
Every step, in plain sight.
From the first call to scaling, you always know what happens next, what we need from you and what you get. First ads go live about three weeks after you approve the plan.
Day 1 · 30 minutes
Strategy call
A short, honest conversation about your offer and your numbers.
We do
- Ask about your offer, margins and what a client is worth to you
- Look at your website and any ad accounts with you, live
- Tell you which platform we would start on, and why
You do
Bring your numbers: average order or client value, and current ad spend if you have any.
You get
A straight answer on whether paid ads make sense for you right now. If not, we say so.
Days 2 to 7
Audit & ads plan
Research first, so the budget is not spent learning what we could have known.
We do
- Audit your existing ad accounts, pixel and website
- Study your competitors' live ads in the Meta Ad Library and TikTok Creative Center
- Define the offer, audiences, budget split and the targets we will report on
- Write a 90-day testing plan
You do
Give us partner access to your ad accounts. You keep full ownership.
You get
A written ads plan and a fixed quote. Nothing starts until you approve it.
Week 2
Tracking setup
Accurate data before the first euro is spent.
We do
- Meta Pixel with the Conversions API, TikTok Pixel with the Events API
- Google Ads conversions, GA4 and consistent UTM links
- Cookie consent that keeps tracking compliant (Consent Mode v2)
- Test every event end to end, from click to lead or sale
You do
Give us access to the website, or nothing at all if we built it.
You get
Tracking you can trust and a live dashboard with spend, leads and sales in one place.
Weeks 2 to 3
Creative production
Ads made for the feed: vertical, fast and built around a hook.
We do
- Research hooks and angles, then write the scripts
- Short vertical videos: founder-led, product demos and UGC style
- Static ads and carousels, plus several copy variations for each
- Every format sized for each placement
You do
Send product photos, footage or samples, then review each batch in one round.
You get
A first batch of ad variations ready to test, all of them yours to keep.
Weeks 2 to 3 · if needed
Landing page
One page that keeps the promise the ad made.
We do
- Design a page that matches the ad's message and look
- Build it fast on mobile, where most ad clicks land
- Add the form or checkout, connected to the tracking
You do
Approve the copy and the design.
You get
A page made to convert paid traffic, instead of sending clicks to your homepage.
Week 3
Launch
Campaigns built to learn quickly without burning the budget.
We do
- A testing campaign for new creative and a scaling campaign for the winners
- Broad and interest audiences, plus retargeting for warm visitors
- Budgets and bids set for the learning phase
You do
Add the ad budget to your own ad accounts, on your own card.
You get
Your ads live, and a launch note that explains what we are testing first.
Weeks 4 to 12
Test & optimise
The part that makes the difference: steady, weekly improvement.
We do
- Check the accounts every working day
- Pause what does not work and move budget to what does
- New creative every week, based on what the data shows
- Test landing page changes that lift conversion
You do
Tell us about lead quality, so we optimise for clients, not just for forms.
You get
A short weekly report: spend, results, cost per result, what we changed and why.
Month 3 onwards
Scale
Grow what works, carefully, and add channels when it pays.
We do
- Raise budgets on proven campaigns step by step
- Open new platforms, audiences or offers
- A monthly strategy call and a plan for the next quarter
You do
Decide on budget increases with us, based on the numbers.
You get
A predictable channel for new clients, with a clear view of what each one costs.
What we need from you
Four things, and we handle the rest.
- Access to your ad accounts as a partner (they stay yours)
- The ad budget, paid straight to Meta, TikTok or Google from your own card
- Brand assets, product photos, footage or samples
- One person who can approve creatives within two working days
Creative testing
New ads every week.
Each idea gets a fair test on a small budget. Winners get scaled, the rest get paused, and what we learn shapes the next batch. That rhythm keeps results from fading.
Scaling: proven, gets more budget Testing: small budget, collecting data Paused: lessons kept, budget movedIllustration, not client data.
Included every month
- 01
Campaign management
Daily checks, budget moves and bid changes across every platform we run.
- 02
New creative every week
Fresh hooks, videos and statics, so results do not fade.
- 03
Landing page tests
Small changes to headlines, offers and forms that lift conversion.
- 04
Tracking health
Events checked every month, so the data stays reliable.
- 05
Weekly report
One short page: spend, results, what changed and what is next.
- 06
Monthly strategy call
Results, lessons and the plan for the next month, with the team doing the work.
Pricing
Three costs, all agreed upfront.
You get a fixed quote with the ads plan, before anything starts. No percentage games, no surprise invoices.
- 01
Ad budget
Paid by you straight to Meta, TikTok or Google. You set it, you see every euro, and you can change it at any time.
- 02
Setup
A one-off fixed price for the audit, the tracking, the first batch of creatives and the campaign build. A landing page is quoted separately if you need one.
- 03
Monthly management
A fixed monthly fee, agreed upfront: management, weekly creative, testing and reporting. No hidden extras.
Always yours
- The ad accounts, pixels and data are yours, from day one
- The ad budget goes straight to the platforms, never through us
- Every creative we make for you is yours to keep
- A live dashboard you can open at any time
Who this is for
Ads amplify. They don't fix.
Ads amplify what already works. They do not fix an offer nobody wants. If ads are not the right next step for you, we will tell you on the first call.
This is for you if
- Your offer already sells, through referrals, organic or past campaigns
- A new client is worth enough to pay for the cost of finding them
- You can commit an ad budget for at least three months of testing
- You want one team for creative, tracking and landing pages
- You want to own your ad accounts and see every number
Probably not for you if
- You need guaranteed results. No honest agency can promise a return on ad spend.
- Your product has never sold. Ads are a poor way to test whether anyone wants it.
- You want to run ads for two weeks and judge the channel. Testing needs time.
- You are looking for the cheapest management fee available.
FAQ
Good questions.
How much should I spend on ads?
It depends on your offer and what a client is worth to you. As a rule we recommend at least €1,000 a month per platform during testing, so the algorithms get enough data to learn. We set the exact budget together in the ads plan.
How fast will I see results?
Ads go live about three weeks after you approve the plan. The first useful data comes in the first two weeks of running, and most accounts need two to three months of testing before results are stable enough to scale.
Do you make the ad videos and images?
Yes. Creative is part of the service: hooks, scripts, short vertical videos, statics and copy. We also run our own TikTok with 94K followers, so short-form video is something we do every week.
Who owns the ad accounts and the data?
You do. We work inside your Meta Business Manager, TikTok Business Center and Google Ads as a partner. If we stop working together, everything stays with you: accounts, pixels, audiences, data and creatives.
Which platform is right for my business?
Meta suits most businesses that sell to consumers. TikTok works well for products you can show in action and for younger audiences. Google catches people already searching. LinkedIn fits B2B with a high client value. We recommend a starting platform in the strategy call.
How do you report results?
You get a short weekly report with spend, results, cost per result, what we changed and why, plus a live dashboard and a monthly strategy call. We report on leads, sales and cost per client, not on likes or impressions.
Can you guarantee a return on ad spend?
No, and you should be careful with anyone who does. Results depend on your offer, price, market and budget. What we guarantee is the work: a clear plan, reliable tracking, steady creative testing and honest reporting.
Do I need a new website to run ads?
Not always. Often a dedicated landing page that matches the ad converts better than any homepage. We check your current site in the audit and only suggest a new page when it will pay back.
What is the Conversions API and why does it matter?
It sends conversions from your server straight to Meta (TikTok's version is the Events API), so they are not lost to browser privacy settings and ad blockers. Better data means the algorithm finds better buyers for the same budget.
Is there a minimum contract?
We ask for three months to start, because the first weeks are testing and judging ads sooner usually means stopping right before they work. After that it runs month to month.
Can you take over from our current agency?
Yes. We audit what is running, keep what works and fix the tracking first. Because the accounts are yours, the switch does not reset your data or audiences.
Do you work with clients outside Romania?
Yes. We work with clients across Europe and beyond, in English and Romanian, and campaigns can target any country the platforms support.
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