Case study · Health & Coaching
Coaching Services Website.
Web design, development and SEO for a science-driven coaching brand in Greece: a high-performance website built to turn readers into coaching clients.
Case study
The challenge.
Optimize is a science-driven coaching brand in Greece whose methodology covers training, nutrition, movement and mindset. The website had to explain that multi-pillar approach clearly, feel both evidence-based and personal, and turn free-resource readers into paying clients.
- 01One coherent storyPresenting four coaching pillars without overwhelming visitors
- 02Science meets humanBalancing data-driven authority with personal warmth
- 03Booking built inIntegrating a booking system and progress tracking features
- 04Gentle funnelConverting readers of free resources into consultation clients without aggressive sales tactics
- 05Found onlineAn SEO-ready structure for coaching searches
Case study
The impact.
The new WordPress platform gives the brand a professional, streamlined experience that mirrors the quality of its personalized coaching and supports steady growth.
- Trust through proofReal success stories and results placed where they matter
- Lead magnet funnelFree resources that grow the email list and nurture new leads
- Direct bookingsA simple path from interest to a consultation
- Scalable platformRoom for new programs, content and features
Professionalism, efficient communication, and delivery of high-quality services: FraxBit truly set a new standard for web development in my eyes. … A special thank you to Alex for his dedication and support throughout the process.
Behind the build
How it came together.
- Timeline
- 4 weeks
- Engagement
- Design, development & SEO
- Delivered
- Figma website design & responsive layouts
- WordPress build with Elementor
- Mobile-first performance optimization
- On-page & technical SEO setup
Colour palette
- Carbon#0A0C10
- Vital green#48EA9F
- Slate#7C85A3
- Cloud#F1F1F1
Typography
- InterHeadings & body
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