Case study · Real Estate
Gil Webb Real Estate Website.
Web design and development for a RE/MAX realtor on Florida's Space Coast: a digital-first website that treats every listing like a product launch.

Case study
The challenge.
Gil Webb has sold homes on Florida's Space Coast for nearly 30 years, after a career in marketing and sales at Google and Fitbit. His pitch is simple: don't just list a home, launch it. The website had to prove that digital-first approach in the first few seconds and turn both sellers and buyers into direct conversations with Gil.
- 01A clear positioningTranslating "Don't Just List. Launch." into a bold, confident first impression
- 02Two audiences, two pathsSeparate, easy journeys for sellers and buyers in Brevard County
- 03Lead capture that feels personalA home valuation request that promises a real review, not an automated estimate
- 04Local credibilityPresenting 30 years on the Space Coast, the RE/MAX brand and client stories without clutter
- 05Compliance built inFair housing, accessibility and brokerage details handled cleanly
Case study
The impact.
The new WordPress website positions Gil as the marketer's choice among Space Coast realtors and gives every visitor a direct line to him.
- Launch-style storytellingBold typography and GSAP motion that make the site feel like a product launch
- Clear conversionsHome valuation, selling and buying enquiries that reach Gil directly
- Answers up frontA focused FAQ on pricing, net proceeds, FSBO and online estimates
- Local depthAreas covered and neighborhood context across Brevard County
- Easy to maintainAn Elementor build Gil can update without a developer
Behind the build
How it came together.
- Timeline
- 4 weeks
- Engagement
- Design & development
- Delivered
- Figma website design & responsive layouts
- WordPress build with Elementor
- GSAP scroll and reveal animations
- Mobile-first performance optimization
Colour palette
- Midnight#151717
- Charcoal#333333
- Stone#828282
- Silver#D6D6D6
- White#FFFFFF
Typography
- InterHeadings & body
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