Case study · Real Estate
Gil Webb Real Estate Website.
Web design and development for a RE/MAX realtor on Florida's Space Coast: a digital-first website that treats every listing like a product launch.
Case study
The challenge.
Gil Webb has sold homes on Florida's Space Coast for nearly 30 years, after a career in marketing and sales at Google and Fitbit. His pitch is simple: don't just list a home, launch it. The website had to prove that digital-first approach in the first few seconds and turn both sellers and buyers into direct conversations with Gil.
- 01A clear positioningTranslating "Don't Just List. Launch." into a bold, confident first impression
- 02Two audiences, two pathsSeparate, easy journeys for sellers and buyers in Brevard County
- 03Lead capture that feels personalA home valuation request that promises a real review, not an automated estimate
- 04Local credibilityPresenting 30 years on the Space Coast, the RE/MAX brand and client stories without clutter
- 05Compliance built inFair housing, accessibility and brokerage details handled cleanly
The impact.
The new WordPress website positions Gil as the marketer's choice among Space Coast realtors and gives every visitor a direct line to him.
- Launch-style storytellingBold typography and GSAP motion that make the site feel like a product launch
- Clear conversionsHome valuation, selling and buying enquiries that reach Gil directly
- Answers up frontA focused FAQ on pricing, net proceeds, FSBO and online estimates
- Local depthAreas covered and neighborhood context across Brevard County
- Easy to maintainAn Elementor build Gil can update without a developer
Behind the build
How it came together.
- Timeline
- 4 weeks
- Engagement
- Design & development
- Delivered
- Figma website design & responsive layouts
- WordPress build with Elementor
- GSAP scroll and reveal animations
- Mobile-first performance optimization
Colour palette
- Midnight#151717
- Charcoal#333333
- Stone#828282
- Silver#D6D6D6
- White#FFFFFF
Typography
- InterHeadings & body
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