Case study · SaaS
ClosePeak SaaS Platform.
A SaaS for web design, SEO and marketing agencies: it finds the local businesses that need their services, writes a personal cold email for each one, follows up from the agency's own inbox until they reply and turns a yes into a priced quote.

Case study
The challenge.
Agencies that sell to local businesses spend more time looking for clients than working for them. Lead databases sell everyone the same list, contact details go stale, and a cold email that names a real problem takes an hour of research per prospect. Most agencies end up sending generic templates to a resold list and hearing nothing back.
ClosePeak set out to do the whole job in one product: from one plain search to a scored list of real businesses, a personal email for each, the follow-ups, the pipeline and the quote. We designed and built it end to end, the product itself and the marketing site that sells it, with a single rule for both: every screen has to save the agency time, and every claim on the site has to be something the product really does.
The product works in seven steps, and only the first one needs the agency's attention.
- 01Tell it what you sellPick the service once, web design, web development, SEO, marketing and ads, or branding, and every search and every email is shaped around it
- 02Search by business and cityType the kind of business, pick the country and one or more cities, for example dentists in Manchester and Leeds
- 03Two depths of searchEmail + Website returns a fast contact list ready for CSV export, Email + Website Analysis returns scored leads with the pitch already written
- 04Leads found liveUp to 10 businesses per search, straight from Google Maps at the moment you search, with emails from each business's own website, never from a resold database
- 05Buying signalsEach business is scored from 0 to 100 and flagged when it runs Meta, Google, LinkedIn or TikTok ads, is hiring, has just opened or has no website at all
- 06A website check for every leadSpeed, SEO, mobile and last update, plus one sharp AI line on what the homepage gets wrong
- 07Never the same lead twiceEvery business already shown is skipped in future searches, and a search that finds nothing is not counted
- 08A personal email for every leadThe AI reads each website and writes a short email that names a real problem it found, editable word by word before it goes
- 09Sequences from your own inboxThe first email and two follow-ups go out from the agency's address on day 0, 3 and 8, with steps and timing it can change
- 10Stops when they replyClosePeak checks the inbox every few minutes over IMAP and stops a lead's sequence the moment they answer, while out of office replies are ignored
- 11Compliant by defaultEvery email carries an unsubscribe header, every follow-up a visible unsubscribe link, and anyone who unsubscribes leaves every sequence at once
- 12CRM and pipelineInterested leads move through a drag and drop pipeline with notes, tasks and follow-up reminders
- 13Quotes in a minuteDescribe the project in one sentence and the Quote Generator prices it from the agency's own service catalog, writes the proposal and exports a branded PDF
- 14One dashboardSearches, leads, emails sent and replies on a single screen
The marketing site follows the same idea. Instead of illustrations, it walks through the seven steps with the real product panels and example data, compares the two search modes side by side, lists every feature included on both plans and answers the hard questions plainly, from spam rules to what results to expect.
Behind the build
How it came together.
- Engagement
- Product design, development and launch
- Delivered
- Product strategy, positioning and pricing for two plans
- UI/UX design for the web app and the marketing site
- AI Lead Finder with live Google Maps search, two search modes and lead scoring
- Buying signal detection and website checks for speed, SEO, mobile and freshness
- AI email writer and homepage critique for every analysed lead
- Email sequences from Gmail, Outlook or any domain, with reply detection over IMAP and unsubscribe handling
- Leads CRM with a drag and drop pipeline, notes, tasks and reminders
- Quote Generator priced from the agency's catalog, with branded PDF export
- Dashboard, subscriptions, billing and account settings
- Marketing website with the seven step product walkthrough, pricing and FAQ
Colour palette
- Midnight ink#0C0A1D
- Panel#15122B
- ClosePeak violet#7C3AED
- Deep violet#5B21B6
- Soft violet#A78BFA
- Mist#F6F6FA
Typography
- GeistHeadings & body
- Geist MonoData & labels
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