01 / Design · Web Design

Most websites look the same. Yours shouldn't.

Custom, conversion-focused web design for brands where craft is part of the value. We design every site from scratch around your brand and your buyer, so it looks premium and turns visitors into enquiries.

Custom design
100%
No templates
Weeks, typical project
4-8
Kickoff to handoff
Revision rounds
3
Included
Countries
22
Clients worldwide

About this service

Custom, conversion-focused web design.

We combine research, editorial visual design and conversion-aware UX to create digital experiences that look premium and perform. Every website is designed from scratch, shaped around your brand and your buyer, and built to convert.

No templates. No shortcuts. Just considered design that converts.

  • 01

    Research-first

    Every decision is grounded in user research, a brand audit and business goals.

  • 02

    Conversion-focused

    Designed to drive outcomes (sign-ups, sales, leads), not just to look pretty.

  • 03

    Premium craft

    Editorial-grade typography, restraint and detail for brands where craft matters.

  • 04

    Full support

    From concept to launch and beyond, we are with you all the way.

How a design comes together

From sketch to site.

Every screen starts as structure, becomes a system and ends as a polished, on-brand design. Scroll to watch one come to life.

  1. 01StructureLayout, grid & flows
  2. 02SystemType, colour & components
  3. 03FinishPixel-perfect & on-brand
AI leads management dashboard designed by fraxBIT
AI Leads Management Dashboard · designed by fraxBIT

Who this is for

We don't take on every project.

We design for businesses where design quality directly affects revenue, reputation or both. If that is not you, we are probably not the right fit, and that is fine.

This is for you if

  • Your brand is premium and your website should match it, not undermine it
  • You are tired of templates that make you look like every competitor
  • You need design that converts, not just design that wins awards
  • You sell to discerning buyers who judge your business by its visual standard
  • You are launching a new product or rebrand and need a digital home worthy of it
  • You want design and development under one roof, with no handoff friction

Probably not for you if

  • You are shopping purely on price across five agencies. We compete on outcomes, not the lowest bid.
  • You expect endless revision rounds without scope changes. Our process is collaborative, not endless.
  • You need it launched this week without time for proper research, design and refinement.
  • You are not ready to provide clear direction, feedback or the content needed to move forward.

What you get

Everything you'll have when we're done.

  1. 01

    Custom UI/UX design

    Every screen designed around your business and buyer, never a generic template.

  2. 02

    Mobile-first responsive

    Layouts designed for phone, tablet, laptop and ultrawide from the start.

  3. 03

    Three rounds of revisions

    Structured feedback rounds so the design lands exactly where it should.

  4. 04

    Interactive Figma prototype

    Click through real flows before a single line of code is written.

  5. 05

    Full design system

    Colours, typography, spacing and components documented as one system.

  6. 06

    WCAG AA accessibility

    Contrast, focus states and structure designed to meet accessibility standards.

  7. 07

    Component library in Figma

    Reusable, organised components your team can keep building with.

  8. 08

    Developer handoff docs

    Specs, tokens and notes that make implementation fast and accurate.

  9. 09

    Strategic discovery brief

    Goals, audience and success metrics defined before design begins.

  10. 10

    Information architecture

    A clear page structure and navigation built around how buyers decide.

  11. 11

    Wireframes & user flows

    Low-fidelity layouts and journeys that lock in structure early.

  12. 12

    30-day post-launch support

    Design tweaks and small adjustments for a month after launch.

→

A clear path from vision to launch

Clear milestones, focused collaboration and attention to detail take you from a blank canvas to launch-ready design.

  1. 01

    Discovery & research

    User interviews, brand audit, competitor analysis and success metrics defined upfront.

  2. 02

    Wireframes & concept

    Low-fidelity wireframes, information architecture and design direction.

  3. 03

    Visual design

    High-fidelity UI in Figma with mobile-first responsive variants, refined together.

  4. 04

    System & handoff

    Component library, design tokens, interactive prototype and handoff documentation.

What we design

Landing pages, Corporate websites, Personal brands, E-commerce, Editorial showcases, Service pages, Design systems

Related work

View all projects

FAQ

Good questions.

What type of web design projects do you take on?

New launches, full rebrands, redesigns of existing sites and custom product UI/UX. We focus on businesses where design quality directly affects revenue, reputation or trust: premium services, established brands and ambitious startups.

How long does a web design project take?

Most projects run 4 to 8 weeks from kickoff to handoff. Landing pages and focused redesigns take 3 to 4 weeks; larger projects with full design systems run 6 to 10 weeks.

What design tools do you work with?

Figma for design, prototyping, design systems and handoff. Spline for 3D when needed and Lottie for animation. For the build we use WordPress with Elementor, Webflow, Framer or custom Next.js, depending on the project.

Can you help if our current website looks outdated?

Yes. We audit what works, find what is holding conversions back and redesign from a strategic foundation, not just a visual refresh.

Do you also handle development?

Design is available on its own or as part of a design and development engagement, which comes with a 10% bundle discount.

How do we get started?

Book a discovery call. Within 48 hours you get a detailed proposal with scope, timeline and a fixed cost. Most projects move from first call to kickoff in under two weeks.

Get started

Let's build your next standout project.

Turn your idea into a digital presence that looks premium, loads fast and wins better clients.

Prefer a call?

Book a discovery call

Available for work

Tell us about your project

A few details are enough. We'll take it from there.

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